Find out what changed in your business and why it needs attention. AI investigates your KPIs and brings the findings, supporting data, and next questions together.
Read findings alongside the KPIs they refer to. Illustrative data
Start with a finding, see the metric and comparison behind it, then ask a more specific question. Your team can follow the reasoning instead of starting over.
Start with your data. Keep the work connected.
Monitoring looks for changes in the KPIs and data your business follows. Findings arrive with the metric and period that triggered the investigation.
Active customers rose from 304 to 326.
A change worth understanding
Look at the comparison, affected segments, and underlying data. Keep observed facts separate from possible explanations.
additional customers came from paid search
The context behind the finding
Ask the agent to compare a segment, look at another period, or investigate a possible cause. Keep the conversation connected to the original finding.
Compare acquisition by campaign
Match customers to repeat orders
Separate new and returning customers
Continue the investigation
Read the changes that need your attention without opening every report or writing a query.
Understand what changed in your area and bring the supporting context to your team.
Follow company performance and ask better questions between formal reporting cycles.
Take an initial finding deeper with charts, SQL, or a spreadsheet investigation.
An alert points to a condition or threshold. An insight adds an investigation: what changed, which data supports the finding, and what might be worth checking next.
Yes. Use the insight’s context to direct the agent toward a segment, time period, or related question instead of explaining the whole business again.
Not necessarily. A pattern or correlation is evidence to investigate. Review the supporting data and distinguish confirmed observations from possible causes.
Use the updates and investigation views in the app. Configured delivery channels can also bring selected updates to your team.
Start working with Backyard’s proactive business intelligence platform.